The origins of the company go back to the 1970s when traditional butchery laid the foundations for Roler’s unique expertise in handling meat, which is still evident in all its products today.

ROLER became the first business to produce and sell packaged minced meat all over Spain from its plant in Terrassa. This was followed by a new factory in Extremadura to meet the distribution requirements of Spain and Portugal.

Disney logo


An alliance with Disney provided the opportunity to develop new market sectors, with a range aimed specifically at children.


As part of its continued drive for growth, Roler is now embarking on its most ambitious project yet: the creation of Roler International, aiming to offer high quality fresh produce throughout the whole of Europe under the brand name “Finca la Pasada”.

Finca La Pasada, the name of the estate where the Extremadura factory is located, is the brand name under which a select range of Iberian products will be marketed, some in the form of tapas and others as speciality products such as carpaccio and roast beef.
Roler also offers extensive experience in process management and an advanced logistics capacity with extremely rapid delivery times throughout Europe. On top of all this, there is also the option of personalizing both the label and the product itself.


  • A select range of high quality products
  • Market leaders in the distribution of fresh meat products throughout Spain
  • Production plant in Extremadura, home of the Ibérico pig
  • Option of personalizing products
  • Option of personalizing products
  • Advanced logistics capacity

Roler International: your new European partner for fresh meat.

Our production plant is located on the La Pasada estate at the heart of Extremadura and lends its name to our most exclusive and select range of products.